Services

Four disciplines. One growth engine.

Each service is designed to work on its own — and works even better together. Philip Kuang's integrated approach to growth covers every lever that moves the needle for brands of all sizes.

01 · Growth Strategy

Growth Strategy

The plan that makes everything else work.

A growth strategy isn't a marketing plan. It's a prioritized, evidence-based roadmap built around your business model, unit economics, and competitive position. Philip works from first principles — diagnosing what's actually limiting growth, then designing a systematic approach to remove those constraints.

What's included

Full growth audit and opportunity mapping
Channel strategy and budget allocation framework
90-day experiment roadmap with prioritized hypotheses
Monthly strategy review and iteration

02 · Performance Marketing

Performance Marketing

Every dollar tracked. Every campaign optimized.

Paid acquisition done right is a systematic, data-driven discipline — not a media buy. Philip builds paid search and social campaigns that are engineered for profitability, with rigorous A/B testing, creative optimization, and attribution that shows you exactly what's working.

What's included

Google Ads (Search, Performance Max, Shopping)
Meta Ads (Facebook & Instagram)
LinkedIn Ads for B2B acquisition
Campaign architecture and audience strategy
Creative testing frameworks
ROAS optimization and budget pacing

03 · Analytics & Attribution

Marketing Analytics & Attribution

You can't optimize what you can't measure.

Most companies are spending on marketing but can't accurately trace which activities drive revenue. Philip audits your analytics setup, fixes attribution gaps, and builds the reporting infrastructure you need to make confident, data-backed decisions.

What's included

Analytics platform audit and configuration (GA4, etc.)
Attribution modelling and channel-level analysis
UTM framework and tracking governance
Custom dashboard and reporting build
Weekly/monthly performance reporting cadence

04 · Conversion Rate Optimization

Conversion Rate Optimization

More revenue from the traffic you already have.

CRO is the highest-leverage activity for most companies — it improves the return on every other marketing investment. Philip runs systematic experimentation programs that identify and fix the biggest conversion bottlenecks in your funnel.

What's included

Conversion audit of key landing pages and flows
Heatmap and session recording analysis
A/B test hypothesis development and prioritization
Landing page redesign and copywriting
Form and checkout optimization
Ongoing experimentation cadence

Not sure which services you need?

Start with a free growth audit. Philip will diagnose your biggest opportunities and recommend the right approach for your stage and goals.

Book a Free Growth Audit